Utshab Supermarket
What we did
Industry
Retail
Description
We led and directed the complete brand identity design and strategic positioning for a newly established supermarket chain, shaping its visual presence and marketing communications from inception. This project encompassed logo creation, packaging, in-store branding, and digital presence, ensuring a cohesive and recognizable brand experience.
Impact & Results
- Successfully established a market-leading supermarket brand with a strong, consistent identity.
- Managed the brand’s digital presence, leading to significant engagement and customer loyalty.
- Contributed to approximately BDT 720M in revenue over a two-year span through effective branding and marketing strategies.
- Built a scalable branding framework that continues to support the company’s expansion and customer retention.
This project demonstrated the power of strategic branding in retail, proving how a well-executed brand identity can drive both business success and customer trust.


