We led and directed the complete brand identity design and strategic positioning for a newly established supermarket chain, shaping its visual presence and marketing communications from inception. This project encompassed logo creation, packaging, in-store branding, and digital presence, ensuring a cohesive and recognizable brand experience.

Impact & Results

• Successfully established a market-leading supermarket brand with a strong, consistent identity.
• Managed the brand’s digital presence, leading to significant engagement and customer loyalty.
• Contributed to approximately BDT 720M  in revenue over a two-year span through effective branding and marketing strategies.
• Built a scalable branding framework that continues to support the company’s expansion and customer retention.

This project demonstrated the power of strategic branding in retail, proving how a well-executed brand identity can drive both business success and customer trust.